From Boom to Bust: The Hidden Forces Behind Europe’s EV Struggles
Companies have invested heavily in anticipation of a surge in electric vehicle sales that hasn’t happened in the past few years.
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Companies have invested heavily in anticipation of a surge in electric vehicle sales that hasn’t happened in the past few years.
It’s a desperate move,” Carlos Ghosn said on Bloomberg Television. “It’s not a pragmatic deal because frankly, the synergies between the two companies are difficult to find.”
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The European Council recently passed new regulations, mandating that from 2035 onward, new vehicles must achieve zero carbon emissions, and the sale of traditional gasoline and diesel vehicles will be prohibited.
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For over a century, the automotive industry has been product-oriented, dominated by a relatively small number of automakers manufacturing vehicles and selling them to consumers through a network of dealerships.
For many decades, the automotive industry has been highly concentrated, where the incumbents held a stable position. There has never been a real threat of substitutes because no other way of mobility allowed…